Everyone
knows that I heart the farmers market. It’s full of love – good food and good
people. On a crisp Saturday morning in winter, there’s no place I’d rather be.
But
there is a “market” word that I don’t much care for. It gets stuck in my throat when I try to speak
it. Is it just me, or is it a lewd word?
We all have words that make us uncomfortable and this one makes me cringe –
“marketing”. Now I know many of you are probably shaking
your heads, wondering what my problem is. I have a business, and surely everyone
knows that you cannot have a successful business without a proper marketing
plan! But I bet at least some of you are nodding in agreement…mmmhmm…marketing
is a dirty word.
For
those of you who are tsk tsking and clucking your tongues, let me let you into
my head for a sec - I apologize if you have nightmares afterwards (grin) . It’s
like this - I see marketing as cartoon characters on sugary cereal boxes and stick-insect-white-skinned sex icons
selling noxious perfumes. They are powerful images and they work, but what do
they have to do with the product they are selling? Even the “green” image that
markets to environmentally conscious buyers is a manufactured concept. I once
saw a “reusable” shopping bag, packaged in “throw away” plastic packaging! Do
they think we are idiots? But then again, I must shamefully admit to wearing mc
hammer poop catchers when they were all the rage – some clever marketing
department was clearly having a laugh at my folly.
So,
what to do, when you own a business and you can’t stomach the unmentionable
word? I want people to buy Take A Fancy
Chocolate because, well, they fancy the chocolate! Is dark chocolate good for
you? Yes! But it just feels sleazy for me to try to convince you that you
should buy my chocolate because it will extend your lifespan. Should I package a small amount of chocolate
in a ginormous box, so that you will feel you are getting more? I think not!
Well,
it’s out there now. My fear is on the table, dear blog reader. So, here’s what I intend to do about this
whole dilema. I commit to marketing with
honesty. I’m not here to push something
on you, but I understand that you want to know about Take A Fancy and be able
to make an informed decision on your purchase. You will hear more from me on this blog and I
will endeavour to bring relevant info to your attention and let you, the
intelligent customer, make your own mind up. Perhaps, marketing isn’t creepy if
it’s intentions are sincere and striving for integrity. That sounds like a good
starting place.
Thanks
for supporting Take A Fancy Bean to Bar Artisan Chocolate – created by Becks
D’Angelo. You can email me directly with any questions at takeafancy@gmail.com
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